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Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight PDF




by Colin Strong : Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

ISBN : #0749472111 | Date : 2015-03-28

Description :

PDF-d1b32 | Between tweets, likes, comments, blogs, videos and images, today’s customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers? This book offers advice on how to interpret and incorporate data into an organization’s overall marketing strategy. It is designed to help… Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight


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[Pub.72wto] Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight PDF | by Colin Strong


Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight by by Colin Strong

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Navigating the New Retail Landscape: A Guide to Current Trends and Developments PDF




by Alan Treadgold : Navigating the New Retail Landscape: A Guide to Current Trends and Developments

ISBN : #0198745753 | Date : 2016-08-30

Description :

PDF-67b73 | The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retai… Navigating the New Retail Landscape: A Guide to Current Trends and Developments


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[Pub.04eTy] Navigating the New Retail Landscape: A Guide to Current Trends and Developments PDF | by Alan Treadgold


Navigating the New Retail Landscape: A Guide to Current Trends and Developments by by Alan Treadgold

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by Philip Kotler : Transformational Sales: Making a Difference with Strategic Customers

ISBN : #3319206052 | Date : 2015-08-27

Description :

PDF-8760b | ​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meanin… Transformational Sales: Making a Difference with Strategic Customers


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[Pub.21bHE] Transformational Sales: Making a Difference with Strategic Customers PDF | by Philip Kotler


Transformational Sales: Making a Difference with Strategic Customers by by Philip Kotler

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by Brian Mahoney : Food Truck Book Free Online Advertising Video Marketing Strategy: Learn Million Dollar Website Traffic Secrets to Making Massive Money Now!

ISBN : #1542329663 | Date : 2017-01-02

Description :

PDF-9c3b2 | With this Video Marketing Strategy for the Food Truck Book Free Online Advertising Video Marketing Strategy you will Learn… How to Get Unlimited FREE Marketing & Advertising for massive money for your Food Truck business! How to Step by Step create Money Making Videos! The secrets the pro’s use to rank on the 1st page of YouTube! Get Massive Amounts of Web Traffic and views for Your Food T… Food Truck Book Free Online Advertising Video Marketing Strategy: Learn Million Dollar Website Traffic Secrets to Making Massive Money Now!


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[Pub.08qpf] Food Truck Book Free Online Advertising Video Marketing Strategy: Learn Million Dollar Website Traffic Secrets to Making Massive Money Now! PDF | by Brian Mahoney


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Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers PDF




by Daryl Travis : Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers

ISBN : #0989710351 | Date : 2015-09-08

Description :

PDF-31187 | 80 percent of companies believe they deliver a good customer experience. Yet, only 8 percent of customers agree. Why is there such a disparity? Where do companies go wrong? How can you optimize your customers’ experience? Little Things Big Returns reveals how companies miss the little things that draw customers in or turn them away. Most importantly, this book explains how companies can clo… Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers


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Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers by by Daryl Travis

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The Marketing Strategy of the foreign Hypermarket Wal-Mart in China PDF




by Nicola Gundrum : The Marketing Strategy of the foreign Hypermarket Wal-Mart in China

ISBN : #3656300828 | Date : 2012-11-24

Description :

PDF-577d2 | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam’s Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam’… The Marketing Strategy of the foreign Hypermarket Wal-Mart in China


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The Business Models Handbook: Templates, Theory and Case Studies PDF




by Paul Hague : The Business Models Handbook: Templates, Theory and Case Studies

ISBN : #0749481870 | Date : 2018-03-28

Description :

PDF-5a88e | Business frameworks are extraordinarily valuable professional tools. They add structure and clarity to business problems, and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an … The Business Models Handbook: Templates, Theory and Case Studies


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The Business Models Handbook: Templates, Theory and Case Studies by by Paul Hague

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Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition) PDF




by Carolin Hümmer : Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)

ISBN : #3658101377 | Date : 2015-06-15

Description :

PDF-a2482 | Carolin Hümmer leitet anhand eines Praxisbeispiels innerhalb eines globalen Life-Science-Konzerns die Bestandteile der Reputation interner Dienstleister ab. Auf Grundlage eines zweistufigen Messmodells werden die theoretischen und explorativ gewonnenen Erkenntnisse empirisch mittels des Partial Least Squares-Ansatzes überprüft und eine Bestimmung der relevanten Reputationsdimensionen interner D… Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)


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Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition) by by Carolin Hümmer

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by Martin L. Bell : How to Prepare a Results-Driven Marketing Plan

ISBN : #0814476902 | Date : 1987-12

Description :

PDF-e2222 | Book by Bell, Martin L…. How to Prepare a Results-Driven Marketing Plan


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[Pub.31ggt] How to Prepare a Results-Driven Marketing Plan PDF | by Martin L. Bell


How to Prepare a Results-Driven Marketing Plan by by Martin L. Bell

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Strategic Marketing Planning (CIM Student) PDF




by Colin Gilligan : Strategic Marketing Planning (CIM Student)

ISBN : #0750622466 | Date : 2003-07-29

Description :

PDF-ed482 | Strategic Marketing Planning concentrates on the critical ‘planning’ aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone ove… Strategic Marketing Planning (CIM Student)


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Strategic Marketing Planning (CIM Student) by by Colin Gilligan

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: Marketing Primis Online Consumer Behavior: Building Marketing Strategy

ISBN : # | Date : 2009

Description :

PDF-e460b | Marketing Primis Online Consumer Behavior: Building Marketing Strategy
based on Consumer Behavior: Building Marketing Strategy 10th Edition… Marketing Primis Online Consumer Behavior: Building Marketing Strategy


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by Sean Miller : Operatives Marketing von Puma Fußball

ISBN : # | Date : 2010-12-27

Description :

PDF-16d0a | Seminar paper from the year 2010 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of applied sciences, Munich, course: Marketing, language: English, abstract: Puma is one of three worldwide leading sportswear companies. But in difference to its competitors Puma is considered more of a sports lifestyle company. Puma p… Operatives Marketing von Puma Fußball


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Operatives Marketing von Puma Fußball by by Sean Miller

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The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth (Business Books) PDF




by Mike Smith : The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth (Business Books)

ISBN : #1259835685 | Date : 2017-05-23

Description :

PDF-e2154 | An industry insider reveals the next generation of marketing―and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Indust… The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth (Business Books)


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Toyotas Global Marketing Strategy Breakthrough PDF 4674a1c98

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Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen PDF




by Shozo Hibino : Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen

ISBN : #1138059412 | Date : 2017-08-25

Description :

PDF-b856e | Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mind-set (Toyota thinking habits) using Breakthrough Thinking. Toyota has been famous for Kaizen (improvement) activities — Kaizen activity is necessary for innovation. There are many books on the market that discusses the Toyota Production System, but few that insightfully analyse i… Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen


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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) PDF




by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

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